A digital footprint is the data trail left by the interactions in a digital environment; including the use of TV,mobile phones, the World Wide Web, the internet and other connected devices and sensors.Digital environment (e.g. what you clicked about you); and the data can be used in behavioral targeting, behavioral economics, personification,targeted marketing, digital reputation, social influence and other social media or social graphing services.In social media, a digital footprint can refer to the size of a persons "online presence" measured by the number of individuals with whom they interact.
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